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The brains behind this funky new brand, designer Donovan Pascal and marketing creative Hannah Man, previously worked on edgy labels Religion and Idol.

And from then, before they’d even unveiled their first line together, the pair had superstar fans in Beyonce, Fergie, Kate Moss and Agyness Deyn.

These powerful women are indicative of what Prey of London’s debut collection represents – cult tastemakers with a luxe-rock edge, messy hair, dark make-up and skinny jeans.

Their autumn/winter range will fittingly be available in Shoreditch’s equally as stylish Boxpark, the prefabricated complex made out of shipping containers.

If you think you’ve got the late-night London attitude to pull off these bold and creative looks, head down to their pop-up and join the unique movement.

Open Sat Dec 1, 11am-7pm;
Sun Dec 2, 12pm-6pm
cost Items from £50
Unit 56 Boxpark, 2-4 Bethnal
Green Rd, E1 6GY
Tube | Shoreditch High Street

Photo: Prey of London


Pop-up watch: Shop funky new brand Prey of London at Boxpark, Shoreditch
Digital Mag

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