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It is a foregone conclusion that London is one of the most competitive cities in the world. This is why countless businesses leverage their talents in order to increase the chances of success. While a certain number of firms will undoubtedly reach their goal, this cannot be said for a sizeable proportion of enterprise-level organisations.

Like any major metropolis, economics can be less than forgiving. This is why the correct choices need to be made now in order to ensure a bright (and profitable) future in the coming months. What are some turnkey techniques which might not be altogether apparent and what B2B ecommerce solutions will provide quantifiable results? 

Is Bigger Better? 

Many of us have eyes which are larger than our stomach when it comes to a good meal. The end result is indigestion and overall discomfort. Unfortunately, this very same attitude can translate into the business world. Countless owners wish to "take the bull by the horns" when operating out of a major city; attracting a massive number of clients and reaping incalculable profits. This is more of a dream than a reality...and a dangerous dream at that. 

Any firm which stretches its resources too far by focusing on a disproportionately large demographic is likely to make errors along the way. This can affect sales, marketing, product development, and end-user engagement. It is much more prudent to narrow a target audience down to the point where discrete strategies can be employed in order to better cater to their needs. This can result in three positive outcomes:  

  • Brand loyalty will increase over time.
  • Client satisfaction can remain a top priority.
  • Word of mouth will attract additional customers to the firm.

A more personalised approach is therefore one of the main strategies which any London-based business should adhere to throughout 2019. 

Cloud-Based Solutions at a Glance  

London businesses of all sizes should always be able to leverage the flexible solutions offered by modern e-commerce platforms. We can think of this architecture as the veritable "wizard behind the curtain", as it takes the guesswork out of numerous technical concerns. Examples include web design, payment gateways, multi-channel marketing options, drag-and-drop functionality, and inventory tracking. The fact of the matter is that these systems have come a long way in recent times. This is why small- to medium-sized enterprises should always be aware of their options. 

One of the most popular and logical choices involves the tools offered by Shopify Plus. Not only is this B2B e-commerce platform built around the needs of the business, but it is currently utilised by major firms such as Nestle, Beard & Blade and General Electric. This is largely due to the open and user-friendly nature of the associated architecture as well as an ability to make on-the-fly changes when the time is right. London business owners who are curious to learn more should examine the official website in greater detail. With the proper amount of preparation, 2019 could represent the year which redefines success.


Top Tips for London-Based Businesses in 2019
Digital Mag

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