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Calling all caffeine fiends. Coffee company Nespresso - whose brand ambassador is actor George Clooney - has opened its first UK cafe in the heart of the city of London.

However unlike competitors Costa, Caffe Nero, Starbucks et al, the new Cafe Nespresso has dispensed with traditional baristas.

Rather coffees are made with capsules from the Nespresso Business Solutions range (which is used in restaurants and hotels), although Nespresso Maestros are on hand to provoke customers with coffee advice.

"London has a thriving coffee culture but Cafe Nespresso is a unique premium cafe experience," said Francisco Nogueira, managing director of Nespresso UK & Ireland.

"The UK is fast becoming a nation of coffee experts and as we grab our morning latte we want to know it it personalised to our taste. Cafe Nespresso will offer 11 distinct blends of coffee, which we source from among the top two per cent of quality coffee grown worldwide." 

"Our maestros will guide customers to find their perfect drink from a large array of recipes and combinations, creating an entertaining experience for all.”

The cafe, which is located at 100 Cheapside, is open six days a week on weekdays and based on a successful pilot venue run in Vienna.

Café Nespresso (6.30am-7pm Mon-Fri, 10am-7pm Sat; 100 Cheapside, London, EC2V 6DT).



Nespresso opens first cafe in the capital
Digital Mag

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