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The 62nd edition of London Fashion Week has move to Brewer Street car park in the heart of Soho.

To bring the fashion celebrations to the consumer, Carnaby, Seven Dials and Berwick Street Soho are hosting exclusive in-store activities, promotions and events across the five days of London Fashion Week.



* Carnaby Street is hosting a giant screen live streaming the coolest catwalk shows including Sibling, Peter Pillotto, Marques Almeida and Gareth Pugh

* Win 1 of 3 signed pairs of Superga trainers by model of the moment, Binx. Leave your details in store to win

* Cheap Monday will offer a gift with purchase in store

* The Great Frog will have a LFW exhibition showing fashion through the years

* Enjoy 20% off at AQ/AQ Woman throughout the week

* Listen to a Q&A at Lazy Oaf with Founder and Head Designer, Gemma Shiel where guests will leave with a piece of custom wearable art

* Grab a green healthy juice with 10% discount all week at Moosh in Kingly Court

* Señor Ceviche will have a special ‘Catwalk Comida’ menu for £20

* Enjoy a LFW themed menu at Rosa’s Thai Cafe


Seven Dials  

* Get your London Fashion Week look at the Caudalie boutique with their 5 minute make over and make-up artist essentials applied by their beauty experts. 20% off all day on any purchase on Saturday 19th September.

* Grab a Prosecco at LOFT Design By…and a scented candle for purchases over £500.

* Complimentary macaroon and chocolate at Pierre Herme.

* Gift with purchase and discount on select products at Coco de Mer.

* Audrey Hepburn afternoon tea and lunch package at the Covent Garden Hotel.

* You’re invited to take Miller Harris’ ‘Sartorial Selection’ questionnaire to discover what fragrance suits your style best.

* 20% discount on full price merchandise on the Saturday and Sunday of London Fashion Week as well as a competition to win a pair of Birkenstocks at Birkenstock.

* Luxury gift with purchase for customers who spend over £50 at Kiehls.

* Styling seminar, workshops and a DJ at Orla Kiely.

* Competition in store to win a pair of 2750’s signed by Binx at Superga.

* Denim clutch bag giveaway to customers who purchase over £250 at Miss Sixty.


Berwick Street Soho 
Visitors to Berwick Street and Brewer Street will receive:

* Free tote bag when you make a purchase from Oliver Spencer

* Free glass of cava and a portion of gordal olives when you dine at Tapas Brindisa

* Free fizz cocktail when you dine at Ember Yard

* 20% discount on food and drink at My Place

* 25% discount at The Real Greek on your food bill

* Raffle, live music and disconts at Nudie Jeans

* Cocktails and a variety of discounts at Bleach

* 10% discount at the Cloth House

* Free tote bag and £5 discount when you spend £30 in-store at Cass Art

* British designer inspired window display competition, 15% discount and free fashion student fabric info pack for the first 50 students at Broadwick Silks

* 20% discount with purchase over £50 at Borovick Fabrics

* Live music and 20% discount at Absolute Vintage

* Discounts on coffee at Soho Bikes

For more information on London Fashion Week, visit:


The West End celebrates London Fashion Week
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