Interview: General Levy

All Image Credits: Matt Day

Interview: General Levy

We talk to the undisputed leader of the Jungelist massive, General Levy

General Levy needs very little introduction, his iconic track ‘Incredible’ has been a stable in drum and bass DJ sets since the mid 90’s and resonates with multi-generational bass heads! General Levy from Northwest London began writing lyrics and formed the ‘Third Dimension sound system’ with his mates back in the early 80’s. Some of his early reggae and dancehall tracks include ‘Heat’ ‘Champagne Body’ and it was this time he began to experiment with his distinctive hiccup sound. We caught up with Mr Incredible to find out more.

Let’s start off with Incredible! It’s a track which has transcended multiple generations, and still somehow manages to sound fresh today!

In front of a new audience,  I feel like it’s a new tune to be honest.  It’s really weird.  I’m doing it now and I’m singing it, but the vibe is so high, It’s like it’s a new tune.

You brought a lot of energy to the track and it probably felt as fresh because of that.  How do you keep it going?  How do you keep bringing so much energy to your performance?

Being myself, really,  it’s just doing what I do.  When you know, you’re given the opportunity to be yourself all through your life, then it’s the easiest job in the world.  It’s not even a job.  Just be yourself.  I mean, that track is my performance.  That was my raw performance.  I mean, that performance I gave on Incredible, I couldn’t get away with doing that on a reggae track because it would be too much, too high, too much going on, just too much!  So, I was able to really bring out myself on Incredible, the performance, the bars.  I got away with blue murder on that track because I was able to just spit all the way down for a four minute track.  That’s all I wanted to do at that age, 24 years old, go in the studio and be allowed to be myself.  And that’s what Junior Heart and Rent Records gave me the platform to do.

 

It was a success, but from your perspective, it didn’t, yield the rewards that perhaps it should have done due to its popularity.  Is it some form of vindication now that you’re, you know, sort of, you know, obviously making an incredible resurgence in the modern drum and bass scene?

I mean, obviously I didn’t get my full dues for it, but I think that what I did get from it was a cultural currency.  It made me a part of the culture, the DNA, which can last longer than money sometimes, you know?  So I think that I got that.  I think that can be more… I’ve got blessings in a different way.  So I’ve got blessings, but not in a way that is conventional.  I’ve always been on the road doing shows for that track, especially when Ali G used it.  I’ve always been popular and been able to go around the world and people know that track, so I’ve always been working.  I’ve always been working, but I think that probably since that interview, it’s highlighted how much work, how much I’m working, because I’ve always been working, but I think now people are watching my page more and say, well, this guy’s out every week.  But I’ve always been out every week working.

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I don’t think there’s any lineup that you’re not on this festival season.

Well, yeah, there will be a few, man.  The corporate, the super corporate.  I won’t be on wireless, you won’t see me on wireless.  You won’t see me on certain ones, you won’t see me because that’s strictly radio play up to time.  Now, who’s on the radio last week, they want to see it.  So, I won’t be on on them, but the older, the urban, the underground, which is more, there are more like, I can’t call it, independent festivals than there are corporate festivals.  And I’m on a lot of independent festivals. But the corporate ones I’m doing a few as well.  I did one the other day.  So I do pop up.  I’m doing Kiss FM.  So I do do a few corporates still.  But yeah, I’m everywhere.  I’m omnipresent.

There’s also loads more to your back catalogue than incredible.

I’ve got best reggae singer, best reggae album and best reggae single, which was Heat.  Best album was Wicked at General.  And that’s what I got in 1992 at Hippodrome.  for the reggae awards.  Big, big reggae awards.  Yeah.  So I’m in 1992.  So I’ve been doing the reggae drag now for a while.

Drum and bass jungle came out of the 90s, that was when it really started cranking up. London was just going off obviously with all the parties and all the stuff that was going on everywhere.

Underground, real underground pulse was going on.

Do you think it was there, that you found your space?

Yeah, it was a platform, it was a playground that I felt very comfortable playing in, basically.  It was a playground that I thought I could be a bit more freeing.  My style fitted it, my hiccup style sounded amazing on Jungle.  Yeah, incredible.  And was replicated by so many MCs afterwards.  Really, because the style was a bit too, maybe because reggae is so like a cliquey, not cliquey, but kind of there’s a conventional way of doing reggae tunes.  And maybe there was a way, there was a thing with my hiccup style.  It didn’t really, I got hits in reggae, but I didn’t really get the hits because of the hiccup style.  The hiccup style was always a style that I used live, so I didn’t find its place in the studio yet, in the reggae studio.  But when I went to the jungle studio, it found its place.  It fitted in perfect and it became a valuable element and incredible.  Absolutely.

We must talk about Mucky Weekender a little bit.  I can speak from experience from being there last time, and it went off last year when you performed.  What’s the plan for this year?

I don’t know, man.  See what happens.  I don’t really plan.  I don’t plan for anything like that.  Turn it up and burn it up.  Turn it up and burn it up.

Are you getting in the studio much nowadays?

Yeah, I’m in the studio.  Yesterday with a producer called Banquet.  He’s a new producer out there right now.  I wasn’t doing that.  He’s got me on the old garage.  Okay.  So we’re doing a bit of garage, giving the garage a bit of strength.  Yeah, it’s sounding quite good.  I’ve been getting approached by quite a few different producers.  Different genres of producers.  I did vocals on heater, for Chase and Status.  I did a track with Brucie recently called Ten Toes with MC Spider and Eksman.  I also did a track with Shola Ama and Shaznay Lewis recently called Good Morning.  I did a video for that.  So yeah, I’m doing those, I’ve been doing different genres of music, working with different producers, Michelangelo, Banquet, as I said, Chase and Status, different producers, different things man.

And how many more generations to come?  You’re going to keep your vibe coming out, keep up the energy?

I don’t know man.  I mean everyone’s got their thing.  There are many other artists doing real great things right now.  I’m just in my niche, in my lane and all I can say is that I’m feeling good right now and I’ve got a lot more to offer.  It’s just like, just watch this space, fam.  There’s going to be a lot of things going on, not just even music, different kind of stuff as well.  I’ve written a book.  I’ve got a book.  It’s called Incredible.

Is that ‘the’ story?

Incredible, yeah.  And more.  My Incredible Life. It’s out there on Amazon.  I wrote it myself.  I’m doing all sorts of stuff, man.  But there’s always new music out there.  But as I said, my new music always comes up and then it always comes back down to Incredible.  So it just helps to fill my barrel.  I’ve got more and more artillery for the barrel.  And yeah, I’m going to see how it goes, man.  But that song, Incredible, is like, it’s really typecast me because no matter what I do, I do tunes.  I can’t use them now and they’ll be buzzing for a little while.  And then people will love the tune and then they go back to Incredible.

It still sounds so fresh even now.  I mean, it literally can sit in anything.  I mean, it gets dropped into so many sets.

The production, the guys put a lot into it.  It’s not just my delivery.  It’s Marlon, M-Beat, the way how he produced that track.  Him and Tim, there’s an engineer called Tim as well.  These guys, they put a lot of time into that track, Marlon and Tim, and Junior Hart, who was the executive producer.  It wasn’t just come in and spit.  I come in and spit, and then they did some production around the beat and made everything sound sick.  So they took time.  It wasn’t just getting the booth and come out and release.  There was a lot of work and time and effort put in by m-Beat, the producer.

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As I said at the beginning, I’m struggling to think back to the early days and think if there’s a track that really resonates more than that now, and I’m struggling.

To me, I could never be upset that obviously I didn’t get certain financial fumes from it, but I was able to make a beautiful painting.  that people still look at now.  People still look at now.  That feeling is amazing.  I prefer to do a painting that people still look at 30 years later than do a painting that only lasted like one year, and no one looks at it now.  You know what I mean?  And I’ve got loads of money for it.  Loads of money, loads of money, loads of money for this painting.  And 30 years later, no one knows what I’m talking about.  And the money’s finished as well, and no one knows the painting.  So at least with incredible, I’m still generating a living and people still looking at it, still interested in it.  So that’s a masterpiece and as an artist, that’s what you really want to do.

I think that’s a really lovely way of looking at it.  I reckon if we’d had this conversation 25 years ago, it might have been a different conversation.

Well, 25 years ago, I was really I was going through it, man.  I was blacklisted 25 years ago.  I was sitting in my yard, watching Jerry Springer.  Saying 50 pence on the electrics, man.  But I was still getting shows 25 years ago.  I was like, 25 years ago was like five years.  The track would have been out for five years.  So I was still in the doghouse, but I was on the road.  I would have been probably coming off a German tour.  I’d just come from Munich or Lechstik or Cologne or one of these places, Nuremberg.  I was doing a lot of stuff in Europe when I was not getting work in England because Germany is very intelligent and they know about good production.  And they absolutely, absolutely loved Incredible.  They studied it upside down to the left, to the right.  They dissected Incredible, Germany.  neatly as a European country.  they have to examine it because that’s where techno come from and that’s where a lot of big producers.

Well quite, the Germans, they know how to party!

They know how to produce as well.  So I spent 10 years in Germany just touring around with that track basically.

I often finish up with a light-hearted question, basically Google has run out of disk space, and they’re having to purge stuff.  So you’ve got the opportunity to save one track.  Incredible’s already down, it’s already loaded, that’s not going anywhere.  So you’ve got to save a track from deletion and delete a track. You get to purge that from the digital vaults for eternity.  What are you going to kill and what are you going to keep?

Oh well, I think I’ll keep Natural Mystics from Bob Marley, and to delete, well… I wish I’d never done this track, mate.  A fucking stupid track.  And my first record I made.  I’d like to delete that track. It’s called New Cockatoo. That’s the worst record I’ve ever made.  I made it when I was about 16 years old.  And that is just about me going to a pet shop to buy a new pet.  It was a cockatoo bird.  I bought a new bird, a parrot.  I bought a parrot and I brought it home.  And it was making all mayhem.  It made me leave my house a mess.  It just fucked up my whole yard.  And at day one, I was talking about what happened on day one, and then day two, and then the third day, and then the fourth day, and then the fifth day, and then the sixth day.  I had to get rid of it.  So I had to kind of write this song about it.  I’m probably going to highlight the track now, you cannot listen to it (Laughs).

General Levy will bring his ‘Incredible’ energy to Mucky Weekender down in Winchester at the start of September. Time for one last blast, don’t miss it!

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General Levy Official Website – https://generallevy.co.uk/

Mucky Weekender – https://mucky-weekender.co.uk/ – independent boutique festi, up to 5,000 capacity, this year it’s 3 days previously 2, sold out last year, covers all music genres, champions up & coming talent as well as established/heritage acts, curated by music industry veteran Barry Ashworth, frontman of the band Dub Pistols.

When? September 5-7 2024   Where? Vicarage Farm, Winchester.

Who’s on the line-up? The Dualers, Dreadzone, Dutty Moonshine Big Band, Congo Natty, Dub Pistols, Marshall Jefferson, LTJ Bukem, Don Letts, General Levy, Bez & Rowetta, Irvine Welsh, Beans On Toast, Woody Cook + many more!