Technological evolution has led to the emergence of a new term of great relevance for social progress: the Internet of Things. This term refers to a set of devices of different types, interconnected with each other through the Internet, exchanging information.
What is the Internet of Things?
The application of technology to the field of household appliances has evolved a lot. There are now household appliances with capabilities that could not have been dreamed of just a few years ago.
For example, refrigerators can recognize the amount of food stored inside and alert their owner via a mobile app. But the Internet of Things goes much further. From connected lighting objects to smartwatches or home automation systems.
All this means multiple changes in everyday life. A simple watch can send and receive information from hard-to-reach places. This makes it possible to perform multiple actions by means of smart devices that are connected.
Sectors Most Affected By the IoT
All these changes affect companies that offer services. They are forced to adapt to the new situation. Especially in those sectors where the impact of the new advances is greatest. The five areas most affected by this technological revolution are: casinos, financial services, shopping, home, travel, and health.
To set the record straight, IoT connects players to the casino through mobile devices.
But that’s not all, as it has also helped in connecting players with live dealer games that combine the real world with the virtual one.
However, in iGaming, you can also cross paths with bingo strategies to help you win in online games, without having to travel to a land-based casino.
In this area, if the bank has information on the customer’s consumption habits, it can offer more advantageous treatment in those aspects that are of most interest to that customer: for example, a greater discount on fuel if it discovers that he or she is someone who uses the car a lot.
Another type of customer will prefer a bigger discount on their electricity bill, or on their telephone usage.
Knowing a customer’s purchases helps you know how they will be doing financially in the near future. This makes it easier to schedule the payment of their bills, thanks to the information that comes through the Internet interconnection.
In the shopping sector, knowing a customer’s consumption makes it possible to offer him the offers that are of most interest to him. Thanks to the Internet of Things and the data that appliances send over the Internet, this information is available – even when you’re living like a digital nomad in 2022.
An intelligent refrigerator can detect the consumption of certain products: yogurts, fruit, etc. If the customer uses the front panel of the appliance to make the purchase, this information makes it possible to know their preferences.
Of course, this has a great influence on the business model of companies in this sector. More and more customers are willing to shop from home instead of going to a physical store.
The home, thanks to IoT, will become an automated realm, where many household tasks will be performed by smart appliances. The technological evolution affects several specific aspects of the home.
For example, the rise of alarm systems. There are already devices that allow customers to see what is happening in their homes in real-time, even if they are not there. And modern security systems guarantee the security of a home even if no one is there.
In the event of a burglary, alarm centers notify the police directly, without the need to contact the owner.
Everything to do with household supplies is also affected by the Internet of Things. Customers are asking for thermostats and smart appliances that can automatically regulate energy consumption.
The evolution of smartphones, together with their respective apps, makes it possible to monitor a patient’s health via mobile. There are already apps capable of detecting symptoms of illness.
All this allows for more personalized medical care. Clients are demanding that healthcare companies provide this type of service in their policies. Those that don’t will be left behind.
What Does the Internet of Things Change for Business?
It forces companies to offer new services. There will be companies whose business models will be outdated. Others will be forced to include these new advances. If they don’t, their customers will leave for the competition.
And, finally, new companies will emerge that offer hitherto non-existent services. Such as monitoring a customer’s health from their cell phone, organizing their travel, or carrying out remote banking transactions.
In short, the Internet of Things is increasingly present in these sectors and others to make everyday tasks simpler.