“This is not just any cauliflower, this is an M&S cauliflower…steak” – and it’ll cost you a whopping £2.50 ‘n’ all!
Remember the food porn adverts for M&S about a decade ago? Well, I’m guessing this wouldn’t really make the grade. Yep, M&S have attempted to cash in on the growing vegetarian trend by slicing up a cauliflower, wrapping it in plastic and calling it a ‘cauliflower steak’, oh and sticking a £2.50 price tag on it too despite whole cauliflowers being available for under £1…Now I don’t who’s worse in this scenario – M&S for cashing in and, given the recent backlash on using single use plastic packaging, using said single use plastic packaging, or those fool enough to buy such an item all in the name of convenience, because let’s face it, taking off the leaves and slicing a whole cauliflower up is pretty difficult! To be fair M&S have held their hands up and said “…on this occasion, we didn’t get it right” – No shit, Sherlock – a rethink from the marketing team is required!