The global campaign, ‘Legalise Love’, was announced at the Global LGBT Workplace Summit in London.
Google executive Mark Palmer-Edgecumbe told the summit: “We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office.”
He conceded: “It is obviously a very ambitious piece of work.”
The tech giant reportedly plans to team up with companies and grassroots campaigners in countries that discriminate against homosexuals to spread its message.
The hope is that this will put pressure on governments to reconsider gay marriage rights.
The campaign officially started in Singapore and Poland this weekend – neither of which are countries known for their supportive stance on gay rights.
A Google spokesperson confirmed: “Legalise Love is a campaign to promote safer conditions for gay and lesbian people inside and outside the office in countries with anti-gay laws on the books.”
Google is becoming renowned for its gay-friendly outlook, having officially marched in gay pride parades in San Paolo and New York.
Palmer-Edgecumbe said of Singapore: “[It] wants to be a global financial centre and world leader and we can push them on the fact that being a global centre and a world leader means you have to treat all people the same, irrespective of their sexual orientation.”
Good luck with that, Google!
Image: Getty
