After much frenzied speculation about its contents, JK Rowling has finally unveiled her hotly anticipated Pottermore project.

It turns out the website will be an  e-book store for Rowling's seven fantasy novels as well as an interactive experience featuring new background material about Rowling’s characters allowing fans to navigate their own journey through her seven Harry Potter books.

"I wanted to give something back to the fans that have followed Harry so devotedly over the years,” Rowling said

"Pottermore is a way for the creativity to live on and a way for me to be creative on a platform that did not exist when I started writing the books."

The site will go live on July 31, Harry Potter's birthday and will provide opportunities for fans to play games, mix potions and interact with other characters as they move through each story.

Rowling said some of  the new material was left over from previous books while some was written especially for the project.

 "I knew that in 1998 I was generating more material than would ever appear in the books."

"I knew there was a demand for eBooks but I wanted to be more than that. I wanted to pull it back to reading, the literary experience, the story experience."

Rowling has developed the project in association with Sony and TH_NK a digital agency.


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