The Zimbabwe Broadcast Corporation, controlled by Mugabe’s party, Zanu PF said demand for the series of clothes emblazoned with the leader’s signature on was high.

The network said: “A new fashion stable, House of Gushungo, whose label is President Robert Mugabe’s signature, has hit the capital by storm.

“The clothing stable is set to redefine the country’s fashion industry which is mostly dominated by foreign clothing labels.

“The contemporary line appeals to today’s modern men and women, offering style, comfort and a splash of attitude.”

The range of formal clothes, t-shirts, winter wear, jackets and caps and “must have basics that will carry over from season to season”, is designed for men and women and has Mugabe’s signature on every item.

But this isn’t the first time Mugabe, who has been in power since Zimbabwe gained its independence in 1980, has tried to reach out to the youth, and last month it was announced that he is to appear in pop songs by a local band.

Mugabe lost the first round of the latest presidential election in 2008 to opposition leader Morgan Tsvangirai.

But Tsvangirai withdrew from voting after widespread political violence and Mugabe kept his position.

Wikileaks has also recently revealed that some of the president’s most trusted lieutenants were plotting his ousting with US diplomats.

There are also concerns about his health – the 87-year-old is rumoured to have prostate cancer.

Mugabe isn’t the only African leader to have made headlines with clothes. Former Libyan dictator, Colonel Muammar Gaddafi, who was ousted and killed earlier this year, was previousy praised for his left-field fashion choices, earning tributes from magazines such as Vanity Fair during his leadership.