The Estée Lauder Companies UK has launched its new Breast Cancer Awareness (BCA) campaign asking those affected by the disease, the often overlooked question of: ‘What happens afterwards?’
Currently, one in eight women will get breast cancer in the UK, but thanks to scientific breakthroughs, 87% will survive for at least five years, and that figure is continuously improving. Given that so many women and men have their lives touched by breast cancer, The Estée Lauder Companies BCA campaign ‘Afterwards’ aims to speak to all breast cancer survivors, including those that have recovered from or are still receiving treatment, and those that have supported or sadly lost a loved one to the disease.
To inspire and offer guidance to those who have been affected by breast cancer, a short collection of advice and anecdotes on returning to ‘normality’ from real people who have lived through breast cancer, is being published to coincide with National Breast Cancer Awareness Month.
Currently, one in eight women will get breast cancer in the UK, but thanks to scientific breakthroughs, 87% will survive for at least five years, and that figure is continuously improving. Given that so many women and men have their lives touched by breast cancer, The Estée Lauder Companies BCA campaign ‘Afterwards’ aims to speak to all breast cancer survivors, including those that have recovered from or are still receiving treatment, and those that have supported or sadly lost a loved one to the disease.
To inspire and offer guidance to those who have been affected by breast cancer, a short collection of advice and anecdotes on returning to ‘normality’ from real people who have lived through breast cancer, is being published to coincide with National Breast Cancer Awareness Month.
The Afterwards campaign is supported by Elizabeth Hurley, Global Ambassador for The BCA Campaign since 1995, who lost her grandmother to breast cancer. “My beloved grandmother died of breast cancer. When I first met Evelyn Lauder, founder of the Breast Cancer Awareness Campaign and the Breast Cancer Research Foundation in 1995, she told me that women all over the world were dying of breast cancer but no one was talking about it. Breast cancer was only whispered about.
This struck such a nerve because my grandmother didn’t tell anyone about the lump she’d found in her breast for a long time because she was so scared; when she was finally diagnosed, the disease was advanced.
After her death, I wanted to do my part to honour her, and help spread the message that catching the disease early can hugely increase the chance of successful treatment, and that’s why I’ve supported The Breast Cancer Awareness Campaign since my first meeting with Evelyn. I hope people everywhere learn just how impactful each and every action can truly be in bringing us closer to a world without breast cancer. My action is to get a mammogram each year on my birthday and encourage women around the world to do the same.”
The Estée Lauder Companies’ UK Afterwards Campaign supports the broader global BCA Campaign that is active in more than 70 countries. In recognition of all the things we do, big or small, in the fight against breast cancer, the global 2015 BCA Campaign focuses on empowering women, men and families around the world to help defeat this disease through the universal call-to-action, “Every Action Counts. What’s Yours?” People are invited to share all of the meaningful ways they take action by posting a photo, video or message on BCAcampaign.com or on Instagram or Twitter using #BCAstrength.
