That’s a count of nearly double the 14,289 mark reached by Mitt Romney’s acceptance speech at the Republican convention last week.

Obama’s speech, which set out to show the differences between her husband and his Republican challenger, was full of very tweetable, punch-packing soundbites. For example, this tweet, from the Obama campaign, saw more than 2,000 retweets:

@Obama2012  Michelle Obama on POTUS: “He wants every young person to fulfill their promise and be able to attend college without a mountain of debt.”

This extremely quotable line also did the rounds:

“Being president doesn’t change who you are. It reveals who you are.” – @MichelleObama #dnc2012

By the end of its first night, the Democratic Convention as a whole had sparked more than 3 million tweets, nearing the 4 million point reached by the entirety of last week’s Republican convention