The Portuguese footballing icon will be serving as an ambassador for the XTrade brand, whose main product is a fully regulated CFD trading platform accessible via the most popular mobile app in the financial trading sector.
As XTrade aims to bring CFD trading to more people via the convenience of its app and services, the addition of Ronaldo to their marketing arsenal will aim to introduce the concept of online CFD trading to Ronaldo’s fans and broaden the appeal of something that may otherwise be thought of as a daunting activity best reserved for city market experts!
The Undeniable Appeal of CR7
Cristiano Ronaldo may be somewhat divisive as a footballer, but there is no denying that he is one of the biggest stars in the game right now, with four golden boots and countless other accolades under his belt. As well as being admired for his skills on the pitch, Ronaldo is also something of a sex symbol, and a fashion icon. As one of the legends of modern football, he has lent his name and image to a number of brands as part of sponsorship deals, either for himself or for teams he has played for. However, these have generally been sports attire, fitness and football related brands and products, so his partnership with XTrade is certainly a notable departure from his usual endorsements.
Why Ronaldo is a Great Match for XTrade
Ronaldo is a star who appeals to a wide audience. Football fans and fans of athletes in general appreciate his talent and skill. Celebrity watchers like him for his luxurious lifestyle and good looks. Young people look up to him as an example of someone whose hard work and dedication has paid off. He appeals to men and women alike, and stands for competitiveness, perfectionism, drive, and winning. These are all attributes that fit with the XTrade brand very well, making for a smart partnership. There is also the surprise aspect – people don’t expect to see financial investment brands represented by fashionable young celebrities, and they don’t expect to see a soccer superstar advertising an online trading platform.
What Ronaldo Has to Say About XTrade
In a recent press release about the deal from XTrade, Ronaldo is quoted as saying ‘To be the best, you need the best. That is why I have chosen to partner with XTrade, one of the world’s leading digital trading platforms. And there is no easy way to become the world’s best. The only way is through perseverance, practice, and more practice – until perfection.”
Ronaldo clearly sees the same links between success in financial trading and success in sports, and wants to hammer home that you need the best tools – like XTrade’s mobile app – to help you, as well as hard work and dedication.
This is an interesting partnership that should definitely broaden the outreach of XTrade.