In the modern business world, a recognisable brand is essential for success. It is not enough to simply offer high-quality products or services these days. Brands must also resonate with their target audience. Look at the most distinctive brands like McDonald’s, Adidas, and Facebook – they are all instantly recognisable and customers know exactly what they are getting when they interact with them. Medium reports that 88 per cent of people know the McDonald’s logo, while only 54 per cent can identify the Christian cross.
The importance of branding cannot be overstated, as it allows businesses to stand out in the booming online marketplace. It can enhance customer loyalty and build trust as well. Anyone thinking of starting a business in 2023 needs to carefully consider their company branding.
Choosing a Name
The name of your business is one of the most important aspects of branding, as it is usually the first point of contact with potential customers. A memorable name can separate your brand from the competition and make a lasting impression. A survey by Havas found that 77 per cent of consumers make purchases based on brand name recognition.
When choosing a name, it is important to consider factors such as ease of pronunciation and memorability. If possible, it should also aim to reflect your company’s values and services. A well-chosen name can make or break a business, so it’s wise not to rush into deciding on something. Tools like businessnamegenerator.com can help people who are really stuck. All you have to do is put in some keywords related to your business and it will come up with something for you. Some of the top examples that it can create include Meal Plant for a vegan delivery service and Maidzilla for a cleaning company.
Developing a Logo
A logo is a visual representation of your brand and is essential for creating a recognisable image. All the world’s best businesses have logos that are etched in people’s brains. Nike, Amazon, and Mercedes are all prime examples of amazing logos. In fact, they are all listed in the list of the most distinctive logos ever, with the classic Nike tick coming in third behind Google and Coca-Cola. According to zippia.com, 75 per cent of consumers recognise a brand by its logo.
Creating a Distinctive Image
Creating a distinctive image across all marketing materials is also crucial for building a recognisable brand. This includes elements such as colour schemes, font choices, and imagery used in advertising campaigns. A Stackla survey revealed that 88 per cent of consumers believe that authenticity plays a huge part in deciding which brands to use.
Consistency is imperative in perfecting this process, as studies have revealed that coherent branding across all channels can increase revenue by up to 23 per cent. This means that your brand image should be the same across all touchpoints including your website, social media, and physical stores.
By creating a distinctive brand image, you can build trust with your customers and differentiate yourself from your competitors. This can lead to increased customer loyalty, higher revenue, and long-term success for your business.
There’s no doubt that a recognisable brand is essential for success in the modern business world. By opting for a memorable name, developing a well-designed logo, and creating a distinctive brand image, you can set yourself apart from your competitors and build customer loyalty. By investing in your brand, you can ensure long-term success for your business.
