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11th Feb 2013 11:28am | By Carol Driver
It’s been the bane of feminists for 40 years, but The Sun newspaper’s topless Page 3 girl could be on her way out.
According to a Twitter exchange between campaigner Karen Mason and Rupert Murdoch, the semi-naked photos, which have featured in the daily publication since 1970, may be “last century”.
Instead, the media mogul said he is contemplating a “halfway house” of “glamorous fashionistas”.
Mason, who uses the Twitter handle @Kazipooh, tweeted @rupertmurdoch: “#nomorepage3 Seriously, we are all so over page 3 – it is so last century!”
To which Australian Murdoch replied: “You maybe right, don’t know but considering. Perhaps halfway house with glamorous fashionistas."
Celebrity Jodie Marsh launched started her career on The Sun's Page 3 as well as risqué photo shoots for the likes of FHM, Loaded, Nuts and Zoo (Image via Getty)
The campaign No More Page 3 has been running for more than a year, urging companies to boycott advertising in The Sun until the topless images are removed.
It responded with a tweet to Murdoch saying: “We won’t stop until Page 3 is finally, permanently, out of the paper but his tweet yesterday is encouraging.”
A petition for the group urges the paper’s editor Dominic Mohan: “Stop showing topless pictures of young women in Britain’s most widely read newspaper, stop conditioning your readers to view women as sex objects.”
News International has not released a comment on the tweet by Murdoch, who is its chairman and chief executive.
Main photo via Getty