New Zealand’s official Olympic uniform was revealed yesterday, sparking controversy, as it was designed and made overseas.
The only Kiwi involvement was the contract being awarded to Kiwi company Rodd & Gunn, which had the outfit designed in Italy and then made in Turkey, China and Italy.
Fashion designer Denise L'Estrange-Corbet told stuff.co.nz it was "outrageous" that the country’s pool of talented designers weren't employed.
"I just don't see the point in [the athletes] walking out in these New Zealand jackets and trousers and then taking them off and it says 'made in wherever'," she said.
"If you're representing a country hopefully you're representing them 100 per cent."
The Olympic Committee defended its decision.
"Our brief to [Rodd & Gunn] was to make an outfit New Zealanders would be proud of, and they've absolutely nailed that," a spokeswoman said.
"Like many companies they employ people from other countries."
But L’Estrange-Corbet added: "I think it's a real slap in the face. They really need to think about the industry they're supporting.
"I can't imagine the English team's uniform was designed in Bulgaria. People would just say 'why'?"