Inspired by the film Men in Black, Air New Zealand’s latest safety film features All Black’s Captain Richie McCaw and Dan Carter as Men in Black agents.
“The creative concept and the parallels drawn between the All Blacks and the Men in Black are really clever. It’s been exciting to help Air New Zealand bring the Men in Black universe to life in this unique way,” said Emmanuelle Borde of Sony Pictures Entertainment.
Air New Zealand’s Jodi Williams says the airline is crazy about rugby making the All Blacks the absolute partner for its latest safety film.
“We recently extended our sponsorship of the All Blacks and New Zealand Rugby through until 2020 and thought what better way to celebrate than with a safety video,” she said
“We’ve worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black. The result is not only entertaining but makes people sit up and take notice of the key safety messages.”
Also starring alongside McCaw and Carter are Coach Steve Hansen, teammates Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg singing with Kiwi musician Stan Walker.
International stars include US actor Rip Torn, Wallabies David Campese, former England Captain Martin Johnson and former Argentinean Captain Agustin Pichot.
Richie McCaw says the players had a great time making the video. “We had a lot of laughs on set and were blown away by Israel’s hidden singing talent. If rugby doesn’t work out for him he clearly has a promising career as a back-up singer.”