The highest point of Cornwall, whose traditional name in the Cornish language is Bronn Wennili, which translates as“hill of swallows”, is said to be the target of sniggers and innuendo from tourists.

One of the campaigners, Chris Hines of Surfers Against Sewage said “It is that kind of giggle factor. At some point or another, I can’t ascertain when, it became Brown Willy. I am hoping the council will turn the name back to Bronn Wennili.” 

The rebrand of the landmark, which stands at 420m (1378 ft) and is popular with hikers and climbers.

“I live very close to Brown Willy and have known the name since 1951.” local resident Annabel Darrall-Rew told the BBC.

“I would be happy for it to have two names as is done in Wales with the name Bronn Wennili and Brown Willy on the signs.” she concluded.

“I totally agree that the original Cornish name should be reinstated. I will be discussing further with Cornwall Council how this can be brought about.”  said local councillor Joyce Duffin of Mount Hawke and Portreath in Cornwall, according to the Western Morning News. 

Image via CC: StephenDawson