Just how much is your face worth? If you’re a model, the possibilities are endless, but what about if you’re just a humble graduate student?

Quite a lot, if two former Selwyn College, Cambridge studentsare anything to go by.

Ed Moyse and Ross Harper are selling advertising space on their faces to pay off a combined student debt of almost £50,000.

They’re taking on all comers – from businesses to individuals or groups, on a day-to-day basis. The logos can be viewed at buymyface.co.u.

Moyse and Harper, who met on their first day at Selwyn College, started the business on October 1 and said they made £3500 in the first 10 days.

The two men said they are “armed only with massive student debt and a firm grasp of the principles of viral advertising” as they attempt to survive for a year solely on income generated by transforming themselves into walking advertisements.

Mr Harper, 21, from Greenwich, south London, who studied neuroscience, said: “It’s our unconventional way of paying off our student debt. The graduate job market is incredibly hostile, and so we thought we’d try and bypass it altogether.

“We’ve seen so many students unsuccessfully applying for jobs, only to eventually settle in a career that they never really wanted. It’s just something a bit different and has taken off quite nicely.”

Mr Moyse, 22, from Poole, Dorset, said: “It has exceeded expectations, but we always knew it had value and is novel and crazy.”

So far, one of the main contributors has been online betting agency, Paddy Power, a company known for embracing unusual marketing iniatives.