The mailout, offering discount on a bottle of Taittinger, was met with an angry backlash on social media.

@K_Pritch tweeted: “@QantasAirways FF email jst received “Celebrate ANZAC day”. It’s “commemorate” you bunch of idiots. Are you even in Australia?”

@markc01 was similarly scathing: “An email from @QantasAirways “Celebrate ANZAC Day with 2,000 Bonus Qantas Points and gourmet food & wine.” Shame on you. Unsubscribed,” he wrote.

Qantas apologised to both, explaining “The epiQure campaign has been withdrawn.”

It has been replaced with a special deal to “celebrate autumn”.

Image via Getty