#LondonIsOpen will show the world that London remains entrepreneurial, international, and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.
The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media, through other creative ways.
#LondonIsOpen kicked off with a film first broadcast last week at Stevie Wonder’s London Hyde Park concert to a 65,000-strong crowd.
From the business world, top names backing #LondonIsOpen include Richard Branson, City of London Policy Chairman Mark Boleat, Chief Executive of London Stock Exchange Xavier Rolet, Google, Hilton, Merlin Entertainments, Freuds, Chief Executive of Patisserie Valerie Paul May, Pavegen, Central Working, Swiftkey, Seedrs and Unruly.
#LondonIsOpen will be promoted at major events and leading visitor attractions across the capital this summer, including at the world’s first ever International Busking Day in Trafalgar Square (Saturday 23 July), which will see London joining with more than 50 locations across the UK, and 40 other major world cities, for a celebration of street performance ever staged.
Sadiq Khan said: “London is the best city in the world. It is creative, international, entrepreneurial and full of opportunities. I’m incredibly proud to be Mayor of a city that’s so comfortable with its diversity and so optimistic about its future.
“We don’t simply tolerate each others’ differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city. We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.”
