The sex.com domain name, has sold for £8.2 at auction.
Clover Holdings, a secret company registered in the Caribbean Island of St Vincent, was the winner in the bidding war to own one of the internet’s most valuable domain names.
The sex.com sale was one of the most expensive of all time, not quite beating the £10.1million paid by marketing firm QuinStreet for insure.com in 1999.
Sex.com’s first owner was Gary Kremen, who founded dating service match.com. He sold it four years ago after registering it in 1994.
The domain was described as ‘arguably the most valuable piece of real estate in cyberspace’ in 2000 during a legal battle won by Mr Kremen for control of the site.
If sex.com is worth £8.2 million, what other domain names can fetch that level of coin?
The 10 highest priced standalone sales, according to industry magazine Domain Name Journal:
• Fund.com: £6.3 million
• Porn.com: £6 million
• Diamonds.com: £4.7 million
• Slots.com: £3.5 million
• Toys.com: £3.2 million
• Vodka.com: £1.9 million
• Candy.com: £1.9 million
• CreditCards.com: £1.7 million
• Computers.com: £1.3 million
• Seniors.com: $1.1 million
– Jahn Vannisselroy
