As part of the International festival for business Sound City have partnered with UK Trade and Investment, the government department that helps UK-based companies succeed in the global economy, to deliver a comprehensive insight into the opportunities that exist for UK music companies in Japan, China, Korea, Taiwan and India.

Taking place at the Exhibition Centre Liverpool on Tuesday 28 June on the waterfront of the iconic city, the inaugural IFB Music Day will feature high profile companies from each territory and UK companies who have done business in the vibrant and ever-expanding region.

The event is primarily aimed at music managers, publishers, labels, tech companies, festivals, promoters and agents. It will highlight the opportunities that exist for business and collaboration between UK and Asia via a series of workshops and round table networking sessions, offering illuminating insight and discussion around this fast-paced and constantly-evolving environment.  The aim will be to nurture existing relationships and stimulate new partnerships and international trade.

Sound City are delighted to host Lihui Shen of China’s largest music entertainment group, Modern Sky which annually hosts 500 shows and entertains three million people per year, plus Stan Yu, Director of TMT Entertainment at China’s largest investment company, Fosun Group who last year closed deals with Modern Sky Entertainment and Gestifue, the sports agency that looks after Jose Mourinho and Cristiano Ronaldo.  In addition, Kong Yoon Young, Director of Korea’s biggest emerging talent festival, Zandari, and Kyu Young Lee, Head Promoter of Pentaport Festival, the largest open air festival in Korea will attend along with Mumbai and NYC based entertainment lawyer, Ali Sachedina who is expert in advising clients on all aspects of entering the Indian marketplace and has been responsible for Skrillex and Major Lazer doing their first performances in the India, along with Geddy Lin, head of Riverside Livehouse, the largest venue in Taipei.

They will be accompanied by UK based experts in exporting to Asia including John Saunderson (Notting Hill Music), Greig Watts (DWB Publishing) and Ivor Novello nominated songwriter and producer Diamond Duggal.

Sound City has considerable experience and pedigree in the Asian music market, with many more exciting plans in development. They recently announced a long term and strategic equity partner deal with Modern Sky Entertainment in China that involves expanding Sound City in global markets as well as increasing the size and scope of their UK event. 

In 2015 they also launched their first full-scale event in South Korea.  Sound City Korea is a three year initiative taking market ready UK artists and industry to Seoul for Zandari Festa and Sound City are widely acknowledged as a trusted delivery partner by UKTI and since 2008, they have delivered world class business initiatives and opportunities to over 12,500 delegates from 29 different countries via Sound City initiatives, generating a growth in turnover that exceeds $20 million for the businesses that have taken part.   

The IFB Music Day in Liverpool will feature Japanese, Chinese, Korean, Taiwanese and Indian music industry experts, UK music managers, publishers, labels, tech companies, festivals, promoters and agents and offers the chance to be immersed in essential debates, key notes and business and cultural exchanges all aimed at doing business.

IFB Music Day, Exhibition Centre Liverpool – Kings Dock St, Liverpool Waterfront, Liverpool L3 4FP, Tuesday 28 June 2016, 10am – 6.30pm.