The ASA has ruled that it’s okay to view – and since their investigation was put into place after just one complaint that it was ‘misogynistic and disturbing’.
You can see it’s fairly mild stuff, unless you find the titilating theme of lesbian vampiric women creeping into a single ladies apartment upsetting (with the occasional bit of nudity).
The sexy ad follows a tradition of the saucier Hammer Horror films of the 1970’s with its theme of threatening supernatural women in skimpy underwear. It follows the classic formula of a damsel in distress alone in her apartment on a dark night.
The ghoulish but gorgeous creatures of the night appear and drag her off for a feasting session, with plenty of opportunities taken along the way for teasing glimpses at scantily clad body parts.
“We acknowledged some viewers might find some of the scenes distasteful but considered the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested,”
“We considered the ads did not demean women and were unlikely to cause serious or widespread offence,” said a statement from the ASA.
Agent Provocateur raised its profile in 2001 with a particularly saucy ad featuring Aussie singer Kylie Minogue, which became one of the highest viewed ad videos ever.
You can see the ad below, but be warned, it’s not safe for work…
Images: Agent Provocateur/YouTube