Arrests have been made after a marketing stunt was rumbled, which saw blonde Dutch girls in orange dresses hijack a World Cup game, Fifa says.

36 female fans attended Holland‘s game against Denmark at Soccer City, appartently as part of an advertising campaign by Bavaria NV.

However, Fifa only allows its official partners to use the World Cup for advertising and promotion campaigns.

The tickets used in the marketing scam allegedly came from ITV pundit Robbie Earle, who has since lost his job.

A statement from ITV said: “A substantial number of tickets allocated to Robbie Earle for family and friends have been passed to a third party in breach of Fifa rules.

“As a result, Robbie Earle’s contract with ITV has been terminated with immediate effect.”

The orange-clad lasses were kicked out of the match and questioned by police. However they were eventually released and Bavaria denied they had any links to the campaign.

Meanwhile, Fifa admitted failings in its distribution of World Cup tickets. ‘Sell-out’ games have been played in stadiums with rows of empty seats.

Related posts: 
World Cup 2010  

Will vuvuzelas be banned from World Cup?
See World Cup football stadiums in 3D  
Destination guide: Holland