The mobile casino industry has seen significant growth over the last decade. A big part of this growth is due to the improvement in the quality of mobile devices. They have seen a sharp upturn in what they’re capable of. As an offshoot of this, mobile development is now one of the fastest growing industries on the planet. Follow us on a journey to discover what the mobile casino industry has to offer to employees in the modern world.
Mobile Casino App Developers
There has been an explosion in the number of mobile casinos over recent years, as can be seen in this comparison of UK casino apps. This means that there are more jobs for developers available than there has been at any point in the past. Because casino games now have to be compatible on both standard desktops and mobile devices, it means that there is a much wider field in terms of what is required from developers.
This has helped spread across in two different ways. Firstly, there is the obvious matter of casino games having to be mobile compatible. This has provided more work for developers and, as such, this means that there is more work available. On top of this, it has also created another area within the industry.
In a world of weird jobs, one of the less weird out there has come about from the emergence of dedicated casino apps. These are apps that allow players to access an online casino, and only the online casino, through an app on their mobile device. It will normally offer faster loading speeds and more functionality than the standard mobile browser site. Working on these apps is quite a new job role within the online casino world and they have provided lots more opportunities for software developers. Mainly for developers who have skills in building functional apps but not necessarily in the field of game development.
Mobile Casino Designers
This is yet another job that has become important in recent years. Previously, the site design was relatively simple. However, with mobile casino apps and mobile browser sites becoming more popular, it means that their design has to be compatible across a number of platforms. It’s made it difficult for employees to work out of the office, as the design needs almost constant checks and care to make sure it can keep up with modern operating systems and platforms.
Designers also have to cover a number of different areas when providing content for the different platforms. For example, game controls may be perfect on a desktop browser, but on a mobile device the buttons might not be visible on the screen with the same dimensions. It’s these sorts of details that make high quality design not just important in terms of aesthetics, but also in terms of the usability and playability of the game.
As such, top class designers are extremely in demand at the moment in the online casino industry. It has made the job market a very strong one, with the best designers having the ability to choose the best jobs for their own needs.
Mobile Casino Marketers
Marketing is a massively important part of any business. Just ask Gerald Ratner about the importance of a positive public image when it comes to business. It’s more important than ever in the mobile casino world as there are such a large number of different casino choices available to consumers. This allows them to have their pick of the sites they want. So, this in turn means that mobile casinos have to be able to pivot their marketing strategy at extremely short notice and in a successful manner.
The best marketing and PR firms will be able to get a lot of work from the mobile casino industry. In fact, the online gambling industry in general has some of the best marketing strategies around. With limits being placed on how marketing can be carried out, companies have to look for ways to differentiate themselves from their competitors. A solid social media strategy is a big part of this.
So, instead of running campaigns at different intervals, a lot of mobile casinos now employ full time social media managers. This allows them to keep an eye on any trends that are taking place and try to capitalise on them. So, if something goes viral, don’t be surprised to see mobile casinos using this as an opportunity to increase their visibility. Successful social media can be a big part of a company being a success, so it has become a vital part of the industry.
Mobile Casino Customer Service
This has also seen an upsurge in the number of employees that are required. With more players appearing all of the time, higher numbers of customer service operatives are needed. It’s been seen in other areas apart from the online casino world, so it makes sense that a higher level of help is needed to keep the sites running smoothly.
As more players start using sites over time, it’s likely that this will be an area of the industry that will continue to grow.