5th Sep 2012 8:56am | By Fake book review correspondent
Author RJ Ellory has admitted he has spent the past 10 years using pseudonyms to post glowing reviews of his books on Amazon, while providing fake bad reviews of the works of his rivals.
“Over the last ten years I have posted approximately 12 reviews of my own books, and I also criticised a book written by Stuart MacBride, and another by Mark Billingham, both of whom had done nothing to warrant such criticism,” Ellory wrote on Facebook.
“This I regret deeply, but time cannot be turned back. I have apologised for what I have done, and I hope in time that we can move beyond this.”
Ellory was busted fellow writer Jeremy Duns who tweeted his evidence worldwide last week.
"Ellory writes 5-star reviews of his own work on Amazon. Long, purple tributes to his own magnificent genius," Duns tweeted. "RJ Ellory also writes shoddy, sh***y sniping reviews of others authors' work on Amazon, under an assumed identity."
Ellory yesterday took to social media himself, to apologise and vow he would not “avoid responsibility”.
A group of 49 of Britain’s leading authors, including bestselling writers Ian Rankin, Lee Child, Susan Hill, Val McDermid and Helen FitzGerald, condemned the "abuse" in a letter to the Daily Telegraph.
A number of best-selling American writers publicly supported the letter including Anne Rice, the author of gothic fiction and erotica, Karin Slaughter and Michael Connelly, both crime authors.