What motivated this project? I was dog sitting my niece’s dog, while in this melancholic slump, and the dog was... Read more...
29th Mar 2012 12:32pm | By Adam Leyland
Fat dogs worldwide can breathe a sigh of relief today, as a UK insurance company has developed an automated stairlift just for them.
Insurance company More Than prototyped the stairlift, known as the “Stair of the Dog 2022”, in response to a doggie obesity epidemic that the firm says could see 52% of UK mutts dangerously overweight by 2022.
The device, which Rex can activate with a simple paw press, is expected to cost £5,000.
“This is a vision of the future we don’t want to see become a reality,” says More Than’s John Ellenger.
He suggested that dog owners show their canine friends some love without giving them “inappropriate and fat-laden foods.”
Not too much of that healthy food though ay, John, otherwise you’ll have no one to sell your doggie stairlift to.