Is this a fake video (scroll down) showing Apple’s latest product, or will it be the latest gizmo in the battle with the popular Kindle Fire from Amazon and Samsung’s Galaxy tablet for world domination in the tablet market?

Smaller tablets have proved popular due to their portability. Also, they’re a lot easier to hold in your hand than a whopping great full sized slab.

“Apple is kind of late to the market with a small tablet. This is the first launch of a product that is all Tim Cooks’ but it is a very crowded arena with prices hard for Apple to meet.” said tech analyst Rob Endele of Enderle Group.

The anticipated 7.85-inch device, thought to be priced around £200 is expected to be unveiled at a launch today at 6pm GMT, where Apple have promised in invitations that they ‘have a little more to show you’.