More than eight in 10 Brits believe that the criminalisation of parents who remove their kids from school to go on holiday during term time should be stopped. A further 92% said they want action to make family travel more affordable according to a new report by consumer watchdog HolidayTravelWatch.

The survey commissioned also revealed that almost three quarters (73%) believe it is not right that parents are charged a premium for travelling during school holidays. The same number believe that the travel industry argument that ‘supply and demand’ is the reason behind this is not a good enough justification for the price hikes.

When parents were asked about booking habits, a third (33%) said they have not been able to book a family holiday during school breaks as the price hikes made it unaffordable, while more than a fifth (22%) said they have taken their children out of school during term time to go on holiday to save money.

But who is to blame and what should be done to tackle this issue? 38% believe it is something that the travel industry itself should be responsible for managing. Elsewhere more than a third (37%) say the government should do something to combat the problem. More than one in 10 (13%) feel a travel ombudsman should be created to deal with the issue.