Chief executive David Abraham revealed the new addition to Channel 4’s roster of channels, which include More4, and E4.
Originally thought to be called Channel 4 Shuffle, it will profile shows that have gained the most online buzz and popularity with viewers, essentially repeating the best bits.
“In essence this new channel format will provide viewers with another chance to see the noisiest bits of Channel 4 from the last seven days,” said Abraham.
“Channel 4 is very strong at reaching lighter viewers that advertisers like to reach but because these viewers are not couch potatoes and because our schedule is so varied, we also know they miss a proportion of shows we know they would enjoy – even when they own a PVR and have access to VOD.” he continued.
Channel 4 plan to build a new platform around online interactions and discussions to shape the 4seven platform. Is this the future of boradcasting? The most tweets gets a replay? They certainly seem to think so.
“…we hope that it will be an example of how the TV network will continue to adapt and evolve in order to survive in this most revolutionary of decades for media consumption.” Abraham added.
Main image: Claire Danes and Morena Baccarin win the Best Television Series – Drama award for ‘Homeland’ – now showing on Channel 4 – at the 69th Annual Golden Globe Awards (Getty)
Logo image: copyright Channel 4
