Traditionally only available in person at the theatre box office, Day Seats have long been a favourite way to see hit shows at low prices. Now audiences can buy top tickets for Charlie and the Chocolate Factory for £25 on the day of performance via the TodayTix app.

Titled ‘Charlie and the Chocolate Factory Rush’, the programme launches today and offers £25 tickets across all evening performances. To access these tickets, customers simply share the programme on social media via the TodayTix app to unlock the exclusive allocation. Tickets will be released every morning at 10am and can be purchased on a first-come-first-served basis.

Roald Dahl’s Charlie and the Chocolate Factory recently celebrated its 1250th performance as well as winning a London Lifestyle Award for Theatre Show of the Year, as voted for by readers of the London Evening Standard. It also won two Olivier awards in April 2014 and has broken records at the Theatre Royal Drury Lane where it opened in June 2013. It is currently taking bookings until 7 January 2017.