Now simply called ‘Cheryl’ the singer and X-Factor TV star ramps up the sex appeal with some smooth moves and a gym-sculpted midriff.

The video sets a saucy mood as it opens with a quote from notorious 19th century French sado masochist and sexual libertine, the Marquis de Sade “The only way to a woman’s heart is along the path of torment”.

The Newcastle lass was named today as the 2nd sexiest woman in the world by readers of FHM magazine – pipped to the post by Tulisa.