Cider sales have grown over the last five years, up from £1.7billion to £2.4billion, according to a study by research firm Mintel.
Now, 48% of Brits are cider drinkers as opposed to 42% before. In this same period, the number of UK lager drinkers has dropped to 46%, with the average UK drinking population dropping too from 88% to 82%.
“Cider has been particularly successful at attracting younger drinkers fro the ailing lager category, as well as from alcopops and wine,” says Mintel’s senior drinks analyst Jonny Forsyth.
Another reason that has no doubt helped the increase in consumption is that it has a lower duty than other drinks – a tax break to help encourage British cider makers – and so benefits from an appealing fiscal advantage too.