Denmark has banned Marmite because it’s been fortified with added vitamins.

The Danish government has banned brown yeast extract, Marmite, as the country has a law restricting products fortified with added vitamins, including Horlicks, Ovaltine and Farley’s Rusks.

The ban has resulted in an economic loss for some shop keepers.

Marianne Ørum and her Scottish husband, who own Abigail’s, a Copenhagen store selling food products from Britain and South Africa, said: “Marmite was our most popular product.”

Lyndsay Jensen, a graphic designer from Yorkshire, who lives in Copenhagen said: “They don’t like it because it’s foreign. But if they want to take my Marmite off me they’ll have to wrench it from my cold dead hands.”

Commenting about the Marmite ban on Twitter, paullewismoney wrote: “What is civil disobedience against such a ban? Marmite-on-toast eat-in?”

MrsStephenFry wrote: “The Danes have banned Marmite, we should immediately ban Carlsberg in retaliation.”

But other Twitter users support the ban.

cagemania wrote: “marmite banned in Denmark? Never have I felt such an urge to not only visit but make that land my home!”