Fans of reality show The Only Way is Essex can now vajazzle themselves, with a TOWIE home vajazzle kit.

Superdrug has launched a TOWIE range of make up and beauty products, which includes lip gloss, bronzer, perfume, mascara and a DIY version of the infamous vajazzle.

For those who aren’t familiar with the vajazzle phenomenon, it’s a word beautician and TOWIE star Amy Childs used for sticking on diamante jewels after a bikini wax.

The popularity of the beauty treatment has risen dramatically since the fake-tan covered ladies of Essex opted to get vajazzled on the ITV show, which stars Lauren Goodger, Jessica Wright, Lauren Pope and Mark Wright.

%TNT Magazine% diy vajazzle kits launched by towie starts1
The Only Way is Essex home vajazzle kit

Amy Childs poses topless with Mark Wright

Home vajazzle kits are available in Superdrug

The DIY vajazzle crystals cost £7.95 and are made with Swarovski elements. They last for 4-7 days.

The brains behind the show are also planning a TOWIE fashion range, with dresses, shoes, hats and nightwear. Merchandise from the show already includes a DVD boxset, a book and an iPhone app.