The mystery seller, who goes under the username ‘sugartit_2’, put the mustard yellow Asos dress up for bidding with a photo taken on her smartphone camera.
Unfortunately, her wardrobe mirror revealed that she was wearing nothing but a black bra. The eBay listing was shared on Twitter with the hash tag #ebayyellowskaterdress.
Since the slip-up, sugartit_2 has re-listed the now infamous dress to capitalise on the trend – and bids have reached a staggering £150,000+
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She helpfully describes the dress saying “A MUST HAVE! As seen by thousands. Never worn naked. Needs a good home.”
A nice little earner…was it accidental? Or was this a cheeky way of getting more bids?
Below are some of the reactions on Twitter.
cant believe that girl who acidently shown the world her bits managed to get her dress to £130k! #ebayyellowskaterdress twitter.com/kaydarr95/stat…
— DARRINGTON (@kaydarr95) January 15, 2013
#EbayYellowSkaterDress is up to £5,000 already, and has over 2 days left! All because she accidentally shown her fanny. r.ebay.com/wjeM5G
— Luke Robinson (@mrlukerobinson) January 15, 2013
#EbayYellowSkaterDress Girl for Celebrity Big Brother 2014.
— Liam (@LiamLambrini) January 15, 2013
The girl selling that dress on ebay has put it up again and getting over 150k for it! mental! ebay.co.uk/itm/2512141255%u2026 #ebayyellowskaterdress
— Lucy Brooksbank (@LucyBrooksbank) January 15, 2013
Apparently accidentally picturing yourself naked makes you 150K +. #ebayyellowskaterdress
— Jordan Dingle (@JordanDingle) January 15, 2013
#ebayyellowskaterdress at least she had a sense of humour about the situation & £153k + . The price of Nudity these days.
— Scott Isted (@scotchpretzels) January 15, 2013