Twitter users are all over the microblogging site indulging what is arguably the Western world’s greatest vice.

One Twitter user greeted followers with: “have a chocolate and dance your heart out, its a yumilicious day today,” another offered: “This whole Happy Chocolate Day trend is making us want to eat choc for brekkie. That’s bad, right?” Spoiling all the fun, one Tweep warned: “Happy Chocolate Day twerps but remember ..a moment on the lips…a lifetime on the hips!”

On the contrary!

Eating chocolate cake as part of a full breakfast can help you lose weight, say scientists.

It sounds too good to be true, but when you’re feeding your body with not only a fry up, but a big fat slice of chocolate cake in the morning, when your metabolism is in full flight, indeed, you will lose weight.

Eating cookies or chocolate as part of breakfast that includes proteins and carbs also helps stem the craving for sweets later.

Of course, this has all been backed up by trials, undertaken at Tel Aviv University.

And here’s more good chocolate news: just thinking about chocolate can make you thin.

According to boffins at Carnegie Mellon University, suppressing thoughts of desired foods in order to curb cravings for those foods is a fundamentally flawed strategy.

The more you think about it, the less you’ll crave it, apparently.

Well, that’s a good enough chocolate endorsement for us.

Sure, this Chocolate Day business is merely pre-Valentine’s Day commercial hype, but we’ll take it as a license to live a chocolate dream for a day.