Bewildered commuters were urged by a phony conductor on the New York City subway to take a lie-down on beds lined up along the carriage, wearing complimentary pyjamas and eye masks.
The conductor, from the group Improv Everywhere, even offered to give them a nudge at their stop.
This was the third stunt from Improv Everywhere, made in collaboration with the Guggenheim Museum.
We wonder if London commuters would extract their faces from the Metro long enough to enjoy the same sort of service.