In a year long campaign to promote traditions such as chivalry, courtesy and respect, low-cost airline Monarch are giving away free seat upgrades to passengers for simply being nice.

The campaign comes after a study conducted for Monarch by Prof, Jonathan Freeman from Goldsmiths University linked being nice to increased happiness, success and well being. 100 participants completed a series of psychological research measures before taking part in two lab-based behavioural demonstrations (one being ‘FaceReader’ technology).

Watch the research video here

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credit: Beyond Content

The free upgrades include up to 15% more space, more leg room, priority check-in and can be worth up to £100 per couple.

So forget pretending you’re on honeymoon or it’s your birthday – just be nice!

Subject to availability, Monarch customer services staff are allowed to give away a certain amount of the free upgrades to extra leg room seats and priority check in every week. 

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