He had been talking to Esquire magazine about Lady Gaga, in particular her image, and was quoted by the men’s lifestyle publication as saying: “I don’t think Lady gaga lives it because it is all artifice…It’s all image with no meaning behind it.”
The NME ran with Esquire’s quotes, which had run as a sneak preview of the interview in full due to be published in the magazine’s January issue, under the headline: “Jack White: ‘Lady Gaga’s music is all image and no meaning behind it.’
White has hit out at the mag for taking his comments out of context and misrepresenting him when he was talking specifically about her image and “the drawbacks if image for the sake of an image,” and was not talking about her music at all.
In a note posted on his Third Man Records website, White said: “I never said anything about her music, or questioned the authenticity of her songs in any way. I was in a conversation about the drawbacks of image for the sake of image, and that it is popular nowadays to not question an image in front of you, but only to label it as “cool” or “weird” quickly and dispose of it.
“I think journalists should also be held accountable for what they say. Especially publications like the NME who put whatever words they feel like between two quotation marks and play it off as a quote. Maybe somebody with more lawyers can take them to task, but i’ll just use the Internet and Twitter instead.”
Jack White is in the midst of touring this year’s Blunderbuss solo record, and played London’s Brixton Academy last month.