According to the New Zealand Herald, the 40-year-old father from Kaitia, a town in the Far North District of New Zealand, died after he took on the ‘ice challenge’ and then drank a litre of bourbon in a matter of minutes.

Five hours later he suffered a heart attack.

The ice challenge involves a participant submerging themselves in ice cold water or having a bucket of ice water poured over them. They then nominate others to do the same and make a donation to charity.

A grieving family told the Herald: ‘If you’re going to do the ice challenge, do it for the right reasons. Alcohol has nothing to do with the ice challenge.

‘Just basically think before you act, because one mistake and your life could be gone. All for what, a bottle of alcohol?

‘Is that really worth it?’

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