Years ago, during a dry spell, there was a controversial campaign that urged you to “bath together, save water”.

Now there’s a new one. The Go with the Flow campaign run from the University of East Anglia advises: Pee in the shower, save water.

The brainchild of UEA students Debs Torr and Chris Dobson, the campaign is urging the Norwich university’s 15,000 students to take a wee with their morning shower.

It’ll save enough water to fill an Olympic-sized swimming pool 26 times, says 20 year old Dobson.

Imagine how much would be saved if the whole of, say, the UK or Australia took part?

Dobson says he’s checked the health hazards out and, so long as the water is flowing there isn’t one because urine is sterile.

TNT decided to check a local sports centre to see how revolutionary the idea might be.

“It’s nothing new,” said one group of girls setting off on a training run.

“We arrived late at a half marathon last weekend and wanted a pee before the race so we didn’t have to ‘do a Paula Radcliffe’ during it.

“As usual, there were long queues for the ladies loo but the changing rooms were empty. The answer was obvious.”

The UEA’s official verdict?

The BBC reports a UEA spokeswoman as saying the university supported “students in their efforts in these initiatives and encouraged all forms of enterprising, entrepreneurial and employability activity”.

Fair enough, though we’re not sure about the employability bit – you surely wouldn’t get a job doing it would you?