Middleton, whose rear end captivated the world during the royal wedding between Prince William and Kate in 2011, will pen a new column for the supermarket giant’s magazine.

She will be “an incredible contributor to the magazine, bringing with her a wealth of experience of entertaining, gained in part from working at her family’s party business,” says magazine editor William Sitwell.

Middleton arrives as previous sleb-associate Delia Smith was dropped from the Waitrose’s publicity ads, with media commentators describing the move as intended to reach a younger target audience.

Photo: Getty.