Pure is all about great food and their mouth-watering menu, freshly prepared on-site, offers handmade, wholesome breakfasts and lunches.

Fresh bread and pastries are baked in-store every morning and whole wheat wraps, flatbreads and salads are handmade to seasonal recipes. With a wide range of hot food for chilly days, Pure’s delicious menu is perfect for breakfast or lunch at any time of the year.

Popular for breakfast are fair-trade coffee and organic milk, perfect with a ‘Summer Fruit Bircher Muesli’ or ‘Organic Porridge’, drizzled with honey and sprinkled with blueberries. Toasted breakfast wraps with hot smoked salmon or bacon and free-range egg help with that Monday-morning feeling.

Super salads come in the form of ‘Low GI’ with chicken, Pure bean mix, avocado, Omega seeds, broccoli and radish or ‘Hockingly Good’ (which lives up to its name), mixing slow-cooked ham hock, crispy bacon, parmesan croutons, flaked onion and petit-pois. The mouth-watering ‘Marrakesh’ spells summer with sun-dried tomatoes, roast chicken and golden raisins served on a pea and mint whole-wheat cous cous.

Carb lovers can rejoice with filling flatbreads such as the ‘New Yorker’ giving a taste of the States with pastrami, mature Cheddar, cream cheese, Dijon mustard and dill pickles. ‘The Prawn Ultimatum’ offers the classic King Prawns, avocado, Marie Rose dressing and crunchy Cos. Pure’s range of wheat-bran wraps come stuffed with BBQ pork, sweet corn, roquito pepper, Pure summer slaw and spinach in the ‘Louisiana Rib’. Vegetarians can tuck into ‘Hummus be Joking’ served with hummus, carrots and spinach or ‘Tuna what I mean’ with seared tuna steak, smoked cheddar, broccoli, tomatoes and crème fraiche.

For something smaller or a tasty snack, side pots include ‘Hey Mr Roastman’ with summer roasted vegetables, chicken and hummus, ‘Zorba the beet’ with feta, beetroot, petit-pois’ or a simple ‘24 Carrot’ with lots of hummus.

Fresh juices and smoothies are blended daily and summer specials include ‘Summer Lovin’ with apples, raspberries, pomegranate juice and fresh mint. 

Pure’s hearty Hot Boxes – think of mum’s home cooking – are warm and hearty and Noodle Pots with Chicken & Ginger, soba noodles, lots of veggies and Pure’s special miso broth are filing and light.

For a sweet treat, Pure serves up decadent mini pots of sweetness with ‘Sicilian Lemon Cheesecake’, ‘Summer Fruit Crumble’, Brownie bites or just a freshly baked cookie.

To celebrate the opening of Pure Covent Garden at 151 Shaftesbury Avenue, Pure will be issuing the ‘Pure Fiver, offering any customer that registers on their website £5.00 off any purchases on Friday 3rd August to redeem in store.
For further details, menus and daily specials please visit: 

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