Supermodel Gisele Bundchen has seen her sexy H&M ad campaign photos doctored for the Middle East market.
Fronting H&M’s latest spring/summer collection, the Brazilian model’s shoulders and cleavage have been covered up for the chain’s Middle East stores.
T-shirts and vests have been Photoshopped onto the model to cover up Gisele’s shoulders and cleavage.
In one advert, a vest has been placed under a jumpsuit while a t-shirt has been placed under a strappy vest top in another.
UAE style website La Moda Dubai said: “Perhaps some changes were made to better align the campaign with the sensibilities of the GCC (Gulf Cooperation Council) market.”
In Dubai, women are expected to cover shoulders in public and avoid short skirts, although there is no legal dress code.