The book, entitled Sweet Revenge: The Intimate Life of Simon Cowell, has been making headlines all week after revealing that Cowell had an affair with fellow X Factor judge Dannii Minogue in 2007.

The latest news to come out of the controversial book, written by former BBC journalist Tom Bower, is Cowell’s somewhat bizarre lifestyle habits.

In addition to only using black toilet paper in his lavish £20 million Beverly Hills mansion, he allegedly demands six Botox injections a month, regular colonic irrigation and weekly injections of vitamins, chest waxes and massages. Each week he spends more than £3,000 on flowers and has fresh fruit delivered by air freight.

But the most outrageous of the new claims might be the special feature in Cowell’s home supposedly designed to make it look like he is walking on water.

And while Cowell has been cooperating with the claims from the unauthorised biography, TV execs aren’t happy with the detrimental effect these juicy revelations might have on his career.

“This whole week has been like an ongoing car crash,” a senior ITV executive told the Daily Mirror. “There is a great deal of consternation here.”

“These are really rather lurid stories that don’t reflect well on Simon.”

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