“We are thrilled to be expanding into South Australia for the first time with the signing of Aloft Adelaide,” said Starwood’s Sean Hunt. “Adelaide is set for major growth over the next few years and we foresee significant business and leisure demand for innovative and design-led hotel options.”

The hotel will open as part of phase two of the New Mayfield development that features a mix of residential apartments, retail and dining spaces, cycle paths and a village square with public art installations and water features.

“The New Mayfield project will form a vibrant, social space in the heart of Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft brand. With an overall injection of $300 million, this development is going to take urban design and living to new levels and Aloft Adelaide will be the jewel in the crown,” said David Bertram director of Sturt Land, Mayfield project developer.

He continued, “Starwood Hotels & Resorts and Sturt Land Pty Ltd share the same vision, to create a modern urban-influenced design which entices locals and visitors seeking a buzzing social scene in an unbeatable city location.”

The news follows the recent announcement of the Aloft Sydney Pitt Street that is planned to open in October 2016, and last year’s statement of the Aloft Perth Rivervale, set to open in early 2017.

“Demand for Aloft is rapidly accelerating and the brand continues to aggressively expand as we near 100 hotels worldwide,” said Starwood’s Andrew Taylor. “We are experiencing growing interest from investors and developers in the Australian market, who are attracted to the brand’s DNA, which fills a void in the hospitality sector.”