The budding entrepeneurs will once again be competing not for a job in Lord Sugar’s vast business empire, but for a chance to go into partnership with the founder of Amstrad.

This year’s constants comes from a dizzying array of business backgrounds, from a shark diver to a professional wrestler.

And while details about the tasks the contestants will face are thin on the ground, one thing we’re sure we can expect are of those those classic cringeworthy Apprentice moments. 

Like the moment fast talking Jim called Lord Sugar, simply Sugar, or when Raef stressed that while selling size 16 wedding dresses his team should remember that “these girls really love cake”. 

So by way of a little reminded of what we have to come – we’ve assembled a video compilation of the Apprentice’s funniest fail moments.

Jim calls Lord Sugar “sugar”


We won…. Fail. Balance restored.

Jewish and he doesn’t know what Kosher means?

£700 on Sandalwood?

Team names

They do incompetence in the US too

Cereal task advert fail

And finally some epic win from our all time Apprentice favourite Raef Bjayou 


And by the way…

Image via Getty