According to a Twitter exchange between campaigner Karen Mason and Rupert Murdoch, the semi-naked photos, which have featured in the daily publication since 1970, may be “last century”.

Instead, the media mogul said he is contemplating a “halfway house” of “glamorous fashionistas”.

Mason, who uses the Twitter handle @Kazipooh, tweeted @rupertmurdoch: “#nomorepage3 Seriously, we are all so over page 3 – it is so last century!”

To which Australian Murdoch replied: “You maybe right, don’t know but considering. Perhaps halfway house with glamorous fashionistas.”

%TNT Magazine% jodie marsh
Celebrity Jodie Marsh launched started her career on The Sun’s Page 3 as well as risqué photo shoots for the likes of FHM, Loaded, Nuts and Zoo (Image via Getty)

The campaign No More Page 3 has been running for more than a year, urging companies to boycott advertising in The Sun until the topless images are removed.

It responded with a tweet to Murdoch saying: “We won’t stop until Page 3 is finally, permanently, out of the paper but his tweet yesterday is encouraging.”

A petition for the group urges the paper’s editor Dominic Mohan: “Stop showing topless pictures of young women in Britain’s most widely read newspaper, stop conditioning your readers to view women as sex objects.”

News International has not released a comment on the tweet by Murdoch, who is its chairman and chief executive.

Main photo via Getty